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This web site alds.com.au had the following in the homepage, "Whatever your reasons for choosing glass and aluminium, ADS can help you implement your vision." We noticed that the webpage stated " We are experienced in all aspects of architectural aluminium and glazed solutions for a wide range of purposes." It also said " Aluminium framed and glazed sliding and hinged doors. Toughened glass siding and auto entry doors. Pivoting toughened glass entry doors. Architectural internal and external glazed systems. Specialised shop fronts and facades for retail and commercial properties." The header had ADS as the highest ranking optimized keyword. It is followed by sydney, australia, and architectural aluminium which isn't as ranked as highly as ADS. The next words alds.com.au used was architectural glazing. architectural glass was included but could not be understood by search crawlers.